|Tony Parker is one of Tissot's main brand ambassadors|
FIBA announced on Friday afternoon the extension of their global partnership with Swiss watch manufacturers Tissot, of the Swatch group, for another four years.
The renewed partnership will see Tissot continue as the official timekeeper and provider of data services in all main FIBA competitions including FIBA Europe's flagship event EuroBasket, and the women's equivalent tournament, EuroBasket Women.
The partnership also gives Tissot the distinctive right to present the MVP and All-Tournament team awards at EuroBasket and EuroBasket Women.
Tissot has been co-operating with FIBA since 2008 and now has Tony Parker as one of their main brand ambassadors.
The French national team star said that the renewal of the partnership is, "excellent news for my sport. Playing for the national team has a very special dimension and the FIBA competitions give a huge boost to the growth of basketball across the globe.
FIBA Secretary General Patrick Baumann is excited about the resigning, stating, "The partnership with Tissot has delivered great benefits for FIBA in the past and we look forward to jointly making a next step in the new cycle."
Tissot President Francois Thiebaud said that, "being associated with such an international sport as basketball underlines our dynamic nature and our values of precision and performance."