Lasko Group, a sponsor of the Slovenian Basketball Federation and at the same time the biggest sponsor of Slovenian sports, has joined the list of EuroBasket 2013 Event Suppliers by signing a sponsorship agreement with the EuroBasket Local Organising Committee (LOC).
Lasko Group is the ninth company to join the pool of sponsors and the fifth Event Supplier.
It will provide beer, flavoured beer, water and soft drinks for the catering in all EuroBasket 2013 venues.
In the build-up to the big event and then during EuroBasket 2013, Lasko will offer a BasketPartyBus, taking fans on an unforgettable ride.
Dusan Zorko, President of the board of Lasko Group, underlined the role of Lasko as the biggest sponsor of Slovenian sports.
"Despite non-favourable economic times in Slovenia, Laško Group still invests a big share of its marketing funds into sports sponsorships and is investing back into the environment, where it operates. At the same time it helps to take care of the development of top-level sports in Slovenia, because this is an important part of our values."
Slovenian Basketball Federation President Iztok Rems added: "By sponsoring EuroBasket 2013 the management of Lasko Group has proven that they love this sport and that it is worth investing in."
EuroBasket 2013 Director Ales Kriznar welcomed Lasko Group on board, pointing out its importance to cater for the big group of participants of EuroBasket 2013.
"Lasko Group will make sure that the national team delegations, match officials, VIP guests, media and volunteers will not be thirsty and we estimate that we will provide approximately 60,000 litres of water and flavoured water for them alone."
About Lasko Group:
Lasko Group is the biggest beverage producer in Slovenia and employs more than 1,500 people. It produces more than four million hectolitres of various drinks and owns more than 30 high-quality brands. The beverage branch of Laško Group is composed of Lasko Brewery, Union Brewery, Radenska, Vital and Birra Peja.