|31 January 2014|
|Ole & Hop, 2014 FIBA Basketball World Cup Mascots|
Olé and Hop on Friday were unveiled as the official mascots of the 2014 FIBA Basketball World Cup, presented by Beko.
The mascots are entirely inspired from the logo for Spain 2014, representing the two hands and bringing to life the brand identity associated with the championship. It is a very unique approach and constitutes the first time that mascots fully reflect the logo of a sporting event as characters.
Olé and Hop are the full embodiment of the logo and symbol of the 2014 FIBA Basketball World Cup - the hands. This fits perfectly with the slogan of the championship - 'In Your Hands' (En Tus Manos).
The mascots are united by their passion for basketball. They are agile, elastic and highly-mobile. They spend most of their time in the air, with their feet hardly ever touching the ground.
Olé and Hop get their names from the basketball play known as the ‘alley-oop', the perfect team work manoeuvre that also highlights the basketball dance.
While they have in common their love of the game, the two mascots have very different personalities. You can find out more about them by going by clicking here.FIBA Europe will be represented at FIBA's flagship event by France, Lithuania, Spain, Croatia, Serbia, Slovenia and Ukraine.
Russia, Greece, Turkey, Bosnia and Herzegovina, Poland, Israel and Finland will be hoping to join the seven confirmed European contestants, learning on Saturday 1st February if they have earned any of the four available wildcard positions in the tournament.
BEKO will showcase Olé and Hop around Spain as part of a 'Mascots Host Cities Tour'.