FIBA Partner With Perform

15 October 2013

Digital sports media company PERFORM has partnered with FIBA, the FIBA zones including FIBA Europe and Euroleague Basketball, to provide a live streaming destination for global basketball.

LIVEBASKETBALL.TV has been launched as the online home of world basketball, uniting the former FIBA/FIBA Zone and platforms, allowing subscribers to watch more live action than ever before. In addition to live coverage of basketball's highest profile competitions, featuring over 300 games from the 2013 national teams' calendar including the recent 2013 FIBA Asia, FIBA Americas, AfroBasket and EuroBasket Championships, as well as the upcoming Turkish Airlines Euroleague season, users receive full access to on-demand game highlights, top play clips and a comprehensive archive of classic games. Content streaming and subscriptions are managed by PERFORM.

LIVEBASKETBALL.TV offers fans coverage of all 256 Turkish Airlines Euroleague games, starting on Wednesday 16 October, as well as major FIBA championships and a selection of the best leagues around the World, including the CBA (China), PBA (Philippines), NBL (Australia), LNB (Argentina), Liga de las Americas (Americas) and VTB (Eastern Europe).

The platform, which is available on desktop, tablets and mobile devices, was launched in June 2013 ahead of the FIBA Continental Championship season, and has already seen a rapid growth in usage figures.

Frank Leenders, General Director of FIBA Media and Marketing Services, commented: "LIVEBASKETBALL.TV provides a single destination for subscribers to watch their favourite club and international teams. FIBA is pleased to further develop our relationship to bring the basketball family together and to create a destination for basketball fans worldwide."

Andrea Bassani, Chief Television & New Media Officer, Euroleague Basketball, added: "Uniting forces with FIBA and PERFORM is great news for basketball fans around the globe. They will now be able to watch their beloved sport almost 24/7 on their computer, smartphone or tablet. We are also delighted to be able to take advantage of PERFORM's knowledge and experience in delivering high quality live online sports events to bring European basketball fans all the very best action from the forthcoming season."

Simon Denyer, Joint CEO at PERFORM also commented: "Having previously operated separate FIBA and FIBA Zone TV and Euroleague TV platforms, alongside other channels from smaller leagues, the new agreement brings this content together on one portal to become the ultimate destination for global basketball fans. We are looking forward to building upon our successful coverage of the summer FIBA and FIBA Zone Championships on LIVEBASKETBALL.TV to provide subscribers with the value and quality that they crave."

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