Austria doesn't have a reputation for being a hotbed of basketball.
But the city of Wels does have a chance of staging big-time hoops games in Europe this year after WBC Raiffeisen Wels captured last year's Austrian Bundesliga crown and that's one reason why Jason Conley decided to sign for the team this year.
Wels will play in the Eurocup Qualifying Round against Besiktas JK and the 28-year-old Conley jumped at the chance to play for the team this season.
"The Austrian league is getting better," said Conley, who last season helped Lahti win their first Finnish title since 2000.
"Moreover, the participation in the Eurocup is a great challenge.
"This is the dream of every basketball player, to present himself on the international stage.
"I am very happy to get that chance here.
"I am also proud to play for the reigning champions. This was certainly one reason for my move to Wels."
The San Antonio-born Conley is a flashy guard whose playing style has earned him the nickname 'Air-Con' .
He is a man for the big occasion.
In the title-clinching game in last season's Finnish championship against Kataja, he had 14 points and seven rebounds.
Everything about Wels has impressed him so far.
"I have been here from day one and felt very comfortable," he said.
"Everyone at the club is very nice and cool. All the players are excellent, the team hangs out together and is pulling in the same direction.
"These are important conditions to ensure that we can have success.
"Our coach (Raoul Korner) is an absolute professional. He knows the game and is a real basketball master."
Conley says he is going to doing anything he can to help Wels make it to the Eurocup, and repeat as Austrian champions.
"I'll give everything," he said.
"Sometimes I even play a little too hard for my own body. I will do what the coach asks of me and what leads to success.
"Whether this means rebounding or are working on defense, I will be where I'm needed.
"I was in Finland with last year's champions. Now, I want to win the championship with my team in Austria."