Record television coverage, increased media accreditation requests and impressive internet numbers all serve as proof that the 2007 editions of EuroBasket and EuroBasket Women were the most successful in the competitions’ long history.
Based on provisional statistics from only 24 of the major European networks, Eurobasket 2007 has generated over 1,000 hours of coverage and been watched by a cumulative 121 million viewers.
These numbers are more than the entire 2005 event (980 hours and 107 million viewers) and are set to increase further as the final audience summaries come in from the rest of the broadcast partners.
In addition EuroBasket was broadcast in more than 100 countries and territories outside of Europe, including non-traditional markets such as India and Malaysia.
|Jon Robert Holden of Russia in an effort in the final of EuroBasket 2007|
EuroBasket 2007 host broadcaster La Sexta pulled in one of the biggest audiences for a basketball event in the country’s history.
The gold medal game between Russia and Spain was the single most watched television programme in Spain in the month of September, with an average audience of 5.5 million, while 350,000 fans followed the final online.
Their coverage of EuroBasket garnered La Sexta top ratings and thus a record for the relatively new network which only launched in early 2006.
The EuroBasket Women final, also contested by Russia and Spain, recorded a television audience nearing one million people in Spain, where it was broadcast live on TVE.
“EuroBasket has traditionally been one of Europe’s biggest sporting events, with millions of dedicated fans all over the continent and indeed the world,” said FIBA Europe’s Secretary General Nar Zanolin.
“Television audience statistics are the best indicator of how important and how successful the tournament is,” commented FIBA Europe President George Vassilakopoulos.
The number of internet users visiting the competitions’ website mirrored the television success.
Eurobasket2007.org was visited by approximately seven million fans over the course of the tournament, registering an astounding 35 million page views.
On September 5th alone the site totalled over four million page views as fans logged on for the final day of the preliminary round.
Meanwhile EuroBasket Women also saw a jump in online interest recording over one million visits and five million page views.
Demand for coverage of both championships was at an all-time high as 1250 media members from 52 countries from around the globe were accredited for EuroBasket 2007, a 45% increase over EuroBasket 2005. Over 300 media credentials for journalists from 32 countries were issued for EuroBasket Women, almost double the number from 2005.
“The numbers are great in that they reflect an increase in interest in the game of basketball and, for us, that’s the biggest success,” commented Vassilakopoulos.
“Our hope is that this trend continues and that we will see more of the same at EuroBasket 2009 in Poland,” added Zanolin.