The Year of Women´s Basketball, an 18-month sustained effort to promote the women´s game, has been prominently displayed in Brno, Czech Republic for the EuroLeague Women Final Four.
The provocative logo is displayed on player´s uniforms, floor stickers and on the rotating boards, among other places.
“I get a big smile on my face every two to three minutes during the game when I see the logo come around on the rotating boards,” said The Year of Women´s Basketball project manager Esther Wender.
The project was launched in early March at the first-ever EuroLeague Women All-Star game, which was held in Pecs, Hungary last month.
|The Year of Women´s Basketball was officially launched on March 7 in Hungary|
The initial response to the project has been positive.
“After the official launch, we provided the national federations with logos and presentations so they can start spreading the word and using it,” said Wender.
“Right now because we are the end of the season, we are trying to capture the most visible moments for promotion.”
Wender has had a particular positive response from the national federations in Italy, Turkey and the Czech Republic.
In addition, various basketball related publications have provided coverage of the Year of Women´s Basketball.
Next week Wender will be Italy for the Women´s League All-Star game and the logo will be prominently displayed there.
“I´m very pleased with the response of the logo,” Wender said.
“It´s special and different and people are starting to use it.”