Beko as an international household appliances brand offers various models and products covering all fields of home appliances including white goods, consumer electronics, air conditioners, and small appliances. Beko is currently sold in over 100 countries. Beko's brand philosophy addresses all the needs of the new generation by offering smart technologies. Beko stands to be a consumer focused brand delivering technology and stylish functional design, which provides savings for the world and at home. Thus, Beko is the rising everyday choice for the smart generation.
BEKO, the third largest brand in the white goods sector in Europe and also a global player, believes that basketball is a global sport with great values. The energetic nature of basketball coincides with the "dynamic and young" character and brand identity of Beko. Following our "Main Sponsorship" of the EuroBasket Poland 2009, and "Presenting Sponsorship" of 2010 FIBA World Championship Turkey and EuroBasket Lithuania 2011, we have shown our commitment again. After successful cooperation with FIBA in the past, BEKO was proud to sign a new partnership and become the presenting sponsor of FIBA's flagship competitions, EuroBasket Slovenia 2013 and FIBA World Cup Spain 2014. We are glad to be in the homeland of basketball this summer and look forward to being a part of the most anticipated event of the year in Slovenia.