FIBA Europe, NBA Announce Partnership

28.01.2011

FIBA Europe News

FIBA EUROPE AND NBA ANNOUNCE PARTNERSHIP TO FURTHER
PROMOTE BASKETBALL EVENTS AND GROW THE GAME IN EUROPE

-  Partnership To Include Promotion of EuroBasket 2011
in Collaboration with the Lithuanian Basketball Federation -


Nar Zanolin and Sophie Goldschmidt
FIBA Europe Secretary General Nar Zanolin and NBA Europe Senior Vice-President Sophie Goldschmidt

MUNICH and LONDON Jan. 28, 2010 - FIBA Europe and the National Basketball Association (NBA) have announced a partnership that will see the two basketball entities collaborate to increase the awareness and promotion of events over the coming years, to include the EuroBasket Men and Women in 2011 and 2013.

With a shared commitment to the development of basketball in Europe, the collaboration between FIBA Europe and the NBA will also see an exchange of knowledge and best practices that will include referee and coaching clinics. The partnership is further evidence of FIBA Europe's and the NBA's joint commitment to growing the game of basketball in the continent.

"EuroBasket is Europe's top basketball event. Increasing awareness about our flagship competition and developing training programmes for coaches and referees are activities at the core of the FIBA Europe mission statement," said FIBA Europe Secretary General Nar Zanolin. "A partnership with the NBA in these areas is the natural consequence of constant efforts on both sides to further improve our practices and benefit from each other's accumulated knowledge."

"This partnership builds on our close ties with FIBA Europe," said Sophie Goldschmidt, Senior Vice-President, NBA Europe. "By sharing experience and knowledge we will be combining our efforts to help further promote the sport to an even wider audience."

As a first step, the NBA has signed an agreement with the Lithuanian Basketball Federation (LBF) to assist with the promotion of EuroBasket 2011. The 37th edition of the Men's event will take place in Lithuania, Aug. 31 - Sept. 18 and will feature NBA legends and mascots to help drive awareness.

About FIBA Europe
FIBA Europe is the governing body for basketball in Europe, responsible for controlling and developing the sport of basketball in the continent. Its membership consists of the national basketball federations of Europe, of which there are currently 51 members. The highest decision making body is the Board of FIBA Europe which consists of 25 persons elected by the national federations. All 51 federations meet once a year at the General Assembly of FIBA Europe. FIBA Europe's mandate is to promote basketball throughout Europe and the supervision of competitions is a vital component of this task. These competitions range from the national team tournaments, such as EuroBasket for Men and Women to club competitions and mini basketball.

About the NBA
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada.  During the 2010-11 season, NBA games will reach 215 countries and territories in more than 40 languages.  Official NBA rosters currently feature 85 players from 39 countries and territories.  NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents.  NBA.com averages more than 26 million page views per day, with more than 50 percent of the site's visitors coming from outside of North America.  Through NBA Cares, the league, its teams and players have donated more than $145 million to charity, completed more than 1.4 million hours of hands-on community service, and created more than 525 places where kids and families can live, learn, or play.

 

Contacts:

FIBA Europe Communciations, +49 897806080, media@fibaeurope.com

Tom Marchesi, NBA EMEA Communications, +44 20 7795 8921, tmarchesi@nba.com


RELATED NEWS

EuroBasket 2011 Draw Complete30.01.2011

Advertisement